LOS ANGELES, CA - October 11, 2024 - CrewLAB, the leading rowing team management platform, and 776BC, the innovative performance apparel brand, today announced a strategic partnership aimed at enhancing the performance and experience of athletes, coaches, and clubs worldwide.
This collaboration unites CrewLAB's digital platform with 776BC's technical performance apparel to benefit the athlete community and create a seamless shopping experience. The partnership will officially launch at this year’s Head of the Charles Regatta, the largest and most innovative rowing race in the world.
Simon Hoadley, Head Coach and Founder of CrewLAB expressed his enthusiasm for the partnership: "We're thrilled to join forces with 776BC. Their commitment to quality and innovation in apparel perfectly aligns with our mission to provide the best tools for sport."
Cameron McKenzie-McHarg, 2-time Olympian and 776BC Co-Founder, highlighted the natural fit between the two companies: "Technology has always been part of 776BC's DNA, from our patented MOTION System to our data-informed approach to gear. Partnering with CrewLAB, a leader in sports technology, was a natural next step for us. Together, we'll be able to offer teams a more comprehensive, integrated experience."
The partnership will include exclusive offers for customers of both brands and collaborative product development to make getting high-performance gear that fits your team simple. Organizations can expect to see co-branded apparel, integrated experiences, and joint presence at major events throughout the year.
This collaboration is just the beginning of a long-term relationship aimed at pushing the boundaries of what's possible in technology and performance gear.
For more information about the partnership and upcoming collaborations, visit https://blog.crewlab.io/776bc-partnership or www.776bc.com
About CrewLAB
CrewLAB is the premier team management platform, offering innovative solutions for training, communication, and performance tracking. Founded by experienced coaches and athletes, CrewLAB is committed to championing lifelong achievement and enjoyment in sports.
About 776BC
776BC is a technical apparel brand that exists to support athletes in the pursuit of performance. Developed, tested and endorsed by elite athletes around the world, each item in the 776BC range combines premium performance fabrics with true athlete insight to help you go further in your pursuits on and off the water.
Media Contacts
CrewLAB: info@crewlab.io
776BC: info@776bc.com